Titleist Pro V1 launch campaign
By now most have heard of the Pro V1 golf ball. In 2001 it was the most heralded ball launch in history. I was fortunate to win an agency bid to design launch collateral, used by sales reps, in pro-shops around the U.S. I was the lead designer for the campaign and contributed the overall design, detailed segmented ball illustrations, graphs, and prepress. I also art directed the packaging shoot and provided the final, retouched box images seen in this piece and hundreds of others. Junior designers contributed ball projection illustrations. Text and images were supplied directly from the Titleist marketing team. Below is the main brochure seen in every clubhouse from New York to L.A. Additional campaign materials included a large trade presenter brochure and POS table talkers. Later that year I designed large, Pro-V1 walls and a sampler package that was used at the PGA Merchandise Show, held in Florida each year. The line is still going strong and has expanded to include multiple options.
By now most have heard of the Pro V1 golf ball. In 2001 it was the most heralded ball launch in history. I was fortunate to win an agency bid to design launch collateral, used by sales reps, in pro-shops around the U.S. I was the lead designer for the campaign and contributed the overall design, detailed segmented ball illustrations, graphs, and prepress. I also art directed the packaging shoot and provided the final, retouched box images seen in this piece and hundreds of others. Junior designers contributed ball projection illustrations. Text and images were supplied directly from the Titleist marketing team. Below is the main brochure seen in every clubhouse from New York to L.A. Additional campaign materials included a large trade presenter brochure and POS table talkers. Later that year I designed large, Pro-V1 walls and a sampler package that was used at the PGA Merchandise Show, held in Florida each year. The line is still going strong and has expanded to include multiple options.
Necco Marketing Collateral
Necco was part of my career for eight years. I served as both an Art Director and Marketing Specialist simultaneously.
Along with creating a brand standards manual, I designed and/or Art Directed every piece of marketing collateral coming and going, utilizing various forms of media.
Below is Necco's general marketing brochure for 2014. I designed this piece, and a slew of others around it, from ideation through production, to serve as a template that our junior designers could easily customize for each of Necco's 20+ offices. It even features a photograph I took, as part of a branded series of images, on-set of our "What's Your Reason" video shoot. The "What's Your Reason" campaign featured video, radio, and print elements. My goal was to set the brand's visual tone and then step back to direct and focus on overall brand goals with our Marketing Director.
Along with creating a brand standards manual, I designed and/or Art Directed every piece of marketing collateral coming and going, utilizing various forms of media.
Below is Necco's general marketing brochure for 2014. I designed this piece, and a slew of others around it, from ideation through production, to serve as a template that our junior designers could easily customize for each of Necco's 20+ offices. It even features a photograph I took, as part of a branded series of images, on-set of our "What's Your Reason" video shoot. The "What's Your Reason" campaign featured video, radio, and print elements. My goal was to set the brand's visual tone and then step back to direct and focus on overall brand goals with our Marketing Director.
Necco offered a variety of services for youth and families. A huge part of their services included foster care. As a marketing team, we always tried to find unique ways to celebrate our youth and incorporate them into our culture. We developed an Art and Poetry Contest for youth in our care. Creativity was submitted, a jury selected winners, and a show was hosted to celebrate them all. Each year a grand prize winner was chosen. We used as many pieces of youth work as we could on a calendar each year that was given to stakeholders and legislators. Our youth calendar gave a human touch to those not familiar with our cause. It was also a showcase that youth could point to and feel celebrated.
The grand prize winner was featured in January and was given the opportunity to spend the day with Necco's Art Director (me) to learn how a campaign was designed and produced. We covered design for calendars, developed a tee together, and complementary pieces that included stickers and postcards. The image below features work from Brittany. I'm happy to report that she graduated from college and is now a graphic designer.
DataHEALTH is a leader in the cloud backup health industry.
The piece below was designed as a printed contact card for use by clients. It was later turned into an email campaign, designed in Constant Contact. Over the course of four years, I've helped DataHEALTH create visual and digital collateral that has enhanced their brand and given it a consistent look across multiple channels.
The piece below was designed as a printed contact card for use by clients. It was later turned into an email campaign, designed in Constant Contact. Over the course of four years, I've helped DataHEALTH create visual and digital collateral that has enhanced their brand and given it a consistent look across multiple channels.
