The Necco Brand + Graphic Standards manual is a comprehensive document outlining brand positioning, voice, goals, values, visual standards and more. These are just a few pages from a lengthy document used to unify Necco’s brand among program directors in each of Necco's twenty-two offices in the South and Midwest.
Occasionally even powerhouses need a little update. This section contains an excerpt from a comprehensive case study on the American Red Cross. Please note that while pages appear in order, large sections of this proposal and study do not appear here.
